A PUBLIC RELATIONS GUIDE for TOASTMASTERS CLUBS

An answer to the VP PR's dilemma.

PUBLIC RELATIONS GUIDE 

for Toastmasters Clubs

YOUR CLUB'S WEBSITE

The "go to" choice is FreeToastHost to arrange meetings, fill roles, and schedule speeches. FTH offers the option to make pages public so that you can best utilize as your website - where you share info such as club details and role descriptions. FTH is more than a website has the distinct advantage of providing your club invaluable, Toastmasters administrative tools.

GROUP & EVENT WEBSITES

Having a website alone may not garner much attention to your club and its meetings, however, sharing your club and meeting info on Meetup & Eventbrite because they are platforms where people go to search for groups and events. 

FACEBOOK

The most popular social media network used by the Toastmasters clubs worldwide is Facebook. The demographics of Facebook users most closely matches the demographics of Toastmasters members. These statistics suggest that Facebook will likely be the most effective social media platform to help attract and retain members. 

OTHER SOCIAL MEDIA PLATFORMS

Social Media platforms such as YouTube, LinkedIn, Twitter, Instagram and countless others are all at your disposal to raise awareness about your club and what its members are up to. Share public speaking & educational videos, club pics, and meeting info.

SOCIAL MEDIA NETWORKING PLATFORMS

Post your club meetings on Social Media Networking Platforms such as NextDoor and Patch. These platforms target audiences within your geographic location based on the zip code you supply in your account information.

AT YOUR VENUE

The location where you hold your meetings probably has foot traffic – some of whom may be interested in attending your club’s meetings. Make your presence known at your venue with a banner and/or venue newsletters.

EMAIL

Email is a great too for keeping in touch with current members & guests. FreeToastHost both offers

the ability to send mass emails, but a platform like Mailchimp can help you with email automation and media-rich emails.

SOCIAL MEDIA NETWORKING PLATFORMS

Post your club meetings on Social Media Networking Platforms such as NextDoor and Patch.Com.

LOCAL PUBLICATIONS

Community-based directories & advertising platforms and local newspapers are also fantastic places to share info about your club.

REFFERRALS

Friends, family, and colleagues are all fantastic people to invite to your club.

TIPS & INFORMATION

1. Follow Toastmasters International branding guidelines 
2. Comply with Toastmasters International Policy 4.0: Intellectual Property
3. Less jargon more focus on benefits 
4. Make sure your club meeting and contact info are always clearly visible 
5. Social media is most effective with daily posts that are ENGAGING 
6. Share the achievements of club members
7. Portray the spirit and camaraderie of your club using pictures & video (e.g. show applause and smiles, social events and parties, milestones, contests, achievements of members)
8. Advertise club open houses, invitations for guests
9. Ask club members to follow the club’s social media pages and share your posts